Seraphis

Seraphis is an inclusive, luxury fragrance brand that is inspired by Beijing’s mythology. They emphasize scents that connect with personal connections.

Project Overview

Seraphis is a new, inclusive luxury fragrance brand inspired by Beijing’s mythology. They are looking to expand their brand among individuals seeking meaningful, personal connections. A promotional campaign will help build brand recognition and attract potential consumers who want to feel seen, heard, and valued using a product for them.

Project Goals

When designing these pieces together, I thoughtfully ensured they felt cohesive yet visually appealing, capturing the essence of the 4 iridescent colors and reflecting on each emotion by 4 celestial guardians.

Perception & Tone

The identity design will feel calm, luxurious, and minimalistic to match the brand values. The organic shapes are symbolic of freedom as a way of expressing emotions in a safe environment.

Components

All the components, combined, highlight the importance of appealing visuals and the meaningful stories behind each.