Qyra

Qyra is an innovative smart apparel jacket that supports adventurous individuals by providing safety, comfort, and high-end performance in extreme weather.

Project Overview

Qyra is an innovative smart jacket tailored for wearers to stay safe, comfortable, and maintain body temperature in harsh weather conditions. Qyra is looking to expand to an international audience who can have a great experience with the jacket on their journey. To promote their campaign to raise awareness of their mission to help people feel capable when reaching their destinations seamlessly. The promotional campaign will include an accessible website, brand, social media campaign, and the jacket.

Project Goals

While designing, I kept in mind to stay consistent with the colors and type, so it helps promote brand recognition on their billboards, website, social media, and jacket. I craft a very prominent emphasis on the brand’s logo and signature colors in an effort to create an easily recognizable and memorable style.

Perception & Tone

The identity design perception and tone will feel exciting, innovative, safe, and trustworthy. The jacket is designed with clear navigation for users to create a safe experience for wearers, so they can have control over the sensitivity of the temperatures and see how their body monitors in different temperatures.

Components

The components will highlight the importance of unifying them to build trust and excitement around the brand.