BienFresh

BienFresh is a new, authentic, rich Vietnamese Sardine tailored for individuals seeking a nutritious yet rich taste that reminds them of home.

Project Overview

BienFresh is a Vietnamese sardine brand aiming to expand globally by showcasing authentic, high-quality seafood rooted in Vietnamese culture. This project focuses on designing a cohesive packaging system and subscription mailer box that highlights the brand’s commitment to freshness, nutrition, and sustainability—while appealing to modern, health-conscious consumers.

Project Goals

When designing, I keep in mind the consistent colors, type, and traditional patterns to showcase their identity brand and sardine

Perception & Tone

BienFresh is perceived as a premium yet approachable Vietnamese seafood brand that values authenticity, freshness, and sustainability. The brand’s tone is fresh, modern, warm, and trustworthy, blending cultural tradition with a refined visual experience that feels both elevated and welcoming.

Components

Reusable UI components, including product intro card, navigation, buttons, and subscription sections, were designed to create a consistent and user-friendly mobile experience. Bold typography, rounded layouts, and color-coded flavor cards reinforce BienFresh’s modern and fresh brand identity.